Mazda CX-60 Kuro Edition More Favored by Indonesian Consumers
- Arianti Widya
Bandung – Eurokars Motor Indonesia (EMI) officially launched the All-New Mazda CX-60 in August for the Indonesian market. This luxury SUV comes with two variants, namely Elite and Kuro.
Marketing and Communications General Manager of Eurokars Motor Indonesia, Pramita Sari said that the All-New Mazda CX-60 has received a positive response from the public since its launch in the Indonesian market.
"Currently, the Indonesian consumers response to the All-New Mazda CX-60 is very good. A total of 100 units have been sold nationally," Sari said in Bandung, on Thursday.
According to Sari, between the two editions, the Kuro Edition is more favored than the Elite Edition.
VoxPop Otomotif: Mazda CX-60
- VoxPop/Yunisa Herawati
"Kuro edition dominates sales, there are more enthusiasts for the Indonesian market, around 70 percent," Sari informed.
When asked about the reason why the Kuro Edition is a favorite edition among the public, Pramita revealed that consumers prefer a sporty look.
"From the level of consumer interest, if you look at the characteristics of the Kuro edition, it is more sporty because Kuro itself means black this car has a glossy black horizontal grill and the side fenders are also glossy black so that the outer appearance shows a dashing impression," she said.
Furthermore, she said that the Kuro Edition uses Tan, and brown interior colors that show an elegant impression.
Moreover, this SUV uses a 3.3L Inline 6-cylinder, e-Skyactiv-G, Turbocharged engine equipped with M-Hybrid Boost (Mild Hybrid System) technology capable of producing 280 hp and 450 Nm of torque, which in addition to providing maximum performance also has good fuel efficiency.
Mazda CX-60 di GIIAS Bandung 2023
- Arianti Widya
This latest development in the Kodo design is combined with the toughness of the SUV architecture with FR (front engine, rear-wheel drive) layout.
Its presence in the Indonesian market is presented in one variant of the drive wheel platform, namely All Wheel Drive (AWD) with i-Activ settings that primarily support the movement of all wheels when moving.
