Shaping Global-ready Children Through Innovative English Learning
- Arianti Widya
Jakarta, VoxPop – In today's globalized world, mastering English is more than just a skill—it’s a vital gateway to greater educational, professional, and personal opportunities.
For Indonesian children and teenagers, building strong English proficiency from an early age is becoming increasingly essential to navigate the future with confidence.
Recognizing this, one of the country’s most established English course providers is entering a bold new era to meet the evolving needs of today’s learners.
EF Kids & Teens, a trusted name in English education for over three decades, has officially rebranded itself as English 1.
Part of EF Education First—a global education company founded in 1965—EF Kids & Teens has played a major role in shaping English language learning in Indonesia since opening its first center in 1995.
Today, with over 106 centers nationwide and more than 85,000 active students, the institution continues to strengthen its legacy under the new English 1 identity.
Rebranding EF Kids & Teens
- Arianti Widya
The rebranding is introduced through two major campaigns: “Say Hello to the Future” during the pre-event phase, and #HelloEnglish1 to mark the official launch day.
Matthew Kenley, President Director of English 1, emphasized that the rebranding is more about evolution than change.
“For 30 years, we have been a trusted partner in helping Indonesian youth become confident English speakers. Today, we welcome the future with English 1—same quality education, now with a fresh identity. Our mission remains unchanged: to empower students through the best English language education,” said Kenley at South Jakarta, on Monday (Apr 21).
Meanwhile, Rhea Danaparamita, Marketing Director of English 1, added that the “Say Hello to the Future” and #HelloEnglish1 campaigns are also a call to action for parents, urging them to prepare their children for a future where English proficiency is a critical advantage.
“This transformation isn’t just about a new name and logo. It’s about preparing for the future. We want parents to see English 1 as a long-term partner in shaping globally ready children—through fun, relevant, and meaningful English learning,” Danaparamita explained.
